Amend Advertising on Bus Benches Code to allow advertising on City streetcar benches and shelters (amend Code Chapter 17.45)

When Chapter 17.45 Advertising on Bus Benches was written, it specified that the Tri-County Metropolitan Transit District (TriMet) could sell advertising space on accommodations for people waiting for public transportation. Therefore, TriMet alone has the ability to advertise on transportation benches. Since then, the Portland Streetcar has also been introduced with their own benches and shelter structures. The Portland Streetcar is owned by the City, specifically PBOT.The City of Portland should have the same authority to advertise on their streetcar bench and shelter assets.

The economic impact of this change is negligible.TriMet has been informed of this change and they are in support.

Community outreach was not conducted. The precedence for advertising on transit benches and shelters has already been set by TriMet. Based on this precedence, we believe the community impact will be minimal. The community impact of this change is negligible.

While the addition of bench and shelter advertising expands the Portland Streetcar's advertising inventory, it is not expected to result in a near-term revenue increase. Given existing market conditions and historical performance, it is unlikely the benches will increase revenue above the current Minimum Annual Guarantee (MAG).However, expanding the range and visibility of available advertising assets may improve the overall marketability of the Streetcar advertising program. A more comprehensive asset portfolio could increase interest from advertising vendors. Due to the absence of directly comparable historical data and variability in the regional advertising market, the financial impact of these factors cannot be reliably quantified at this time.The change is therefore best characterized as having potential long-term revenue upside with no associated cost.

Allowing the City to advertise on their streetcar shelters and benches may increase Portland Streetcars streams of revenue in the long term.The streetcar offers an equitable transit solution to the central city that uses renewable energy.